Many times, the MLS Marketing Remarks seem to be regarded as a place where the listing agent can direct potential buyers to contacting them, or paint a picture of how the property could be used.  The reality is that this public remarks section is only for the description of relevant information of the property. Sticking to strictly descriptive and relevant information to the property is also a good practice to help listing agents avoid any Fair Housing violations and potential Branding violations.

Section 1.17 of the Rules and Regulations describes the use of Marketing Remarks as:

"The Marketing Remarks section of the listing in the MLS system must only be used for information that is descriptive and relevant to an accurate description of the listing property. The MLS does not permit the placement of any contact information including listing agent, broker name, phone number, company names, email addresses, web addresses, or other information of this nature that does not serve to describe the listed property.

Marketing remarks, photo/descriptions, or any other public facing field may contain the builder’s name and availability of a model home, but may not contain any contact information or any other language that would encourage a prospective buyer to contact the listing agent, builder, or builder’s representative or sales team directly."

Therefore, on the MLS the Marketing Remarks should be used to convey information of the property only - it is best to just stick with the facts.  Social media pages, mailers, agent websites and similar marketing platforms allow you to express more creativity of how the listing is presented and to give you the opportunity promote yourself and your business.